Fall is well underway! So, if you haven't already reorganized your wardrobe or started thinking about your beauty routine, now is the time.
Whether you're looking for trendy upgrades or tried-and-true favorites for your day-to-day, we've got you covered. We narrowed down the must-haves for the season by polling you — our viewers — to see what is worth the buy. You casted your votes on everything from fixes for seasonal hair loss to bestselling cleaning hacks — and now, the results are in! Shop TODAY editorial director Adrianna Brach stopped by Studio 1A to share the winners, and these fan favorites don't disappoint.
From the top transitional outer layer to the one makeup product we can't get enough of, these are the best fall essentials, according to viewers.
Seen on TODAY | Finalists | More fall bestsellers | Sign up for SMS | How we chose | Meet the expert
Shop the Viewers’ Choice winners seen on TODAY
Anrabess Coatigan
What exactly is a coatigan? We define it as a coat-cardigan hybrid that provides the look of a trench coat and the feel of a cardigan. Brach thinks this option, which comes in over two dozen colors and sizes up to XXL, makes for the perfect layering piece for this time of year, when it's chilly in the mornings and warm by the afternoon.
"Wear it with anything from leggings and a tee like me, or dress it up," Brach suggests. "Either way, this is the piece you grab when you're running out the door, whether you're running errands or off for a night out."
Kathemoi Ankle Boots
Looking for a no-brainer shoe to step into this season? Brach loves these booties, which she believes go with everything. They boast an easy-to-walk-in chunky heel, smart back zipper, more than two dozen color options and whole and half sizes 5-11, so there’s an option for just about everyone. Brach notes that some reviewers recommend going up a half size if you plan on wearing these with thicker socks.
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Weleda Skin Food Body Lotion
Weleda Skin Food Original Ultra-Rich Body Cream
If the changing temperatures tend to leave your skin feeling dry, it’s likely a good idea to change up your skin care routine. Brach says this tried-and-true brand has been in the skin care industry since 1921 and that "skin food" is their hero line. The body lotion is formulated with glycerin, shea butter, rosemary leaf extract and other ingredients that the brand says help to nourish dry skin without the greasy feel.
The "ultra-rich" formula is made for “very dry and rough skin,” according to Weleda. It can be used anywhere on your body to moisturize your skin and can even be used as a makeup primer, the brand says. Brach adds that she likes to keep this version in her bag and applies it to areas where she's prone to redness.
Lancôme Le Stylo Waterproof Eyeliner
French beauty had a resurgence in popularity over the summer and Brach says the trend is going strong into the fall. We’re loving this eyeliner from Lancôme, which Brach says is "everything you could ask for in a liner" — a creamy gel tip that glides on easily, nine rich shades that stay put all day and a waterproof formula for zero smudges. Plus, it has a built-in smudger at the opposite end for blending, making it an easy hack for a one-product smokey eye.
Mcgor Under-Cabinet Lights
Looking for a more permanent lighting option as daylight savings time draws closer? These lights can be installed underneath metal cabinets with the attached magnets or to wood via adhesive strips. They’re motion-activated and rechargeable, thanks to a USB-C charging port.
"As someone with low night vision, I appreciate any extra lighting I can get," says Brach. "You can use this to brighten up any areas that need a little extra light — in closets, hallways or even stairs around the house... my in-laws have it in their staircase and love it!"
Sealegend Dryer Vent Cleaner Kit
You’re probably not cleaning your dryer vent as often or as thoroughly as you should. We found a $10 tool that attaches to most vacuums to deeply clean those nooks and crannies and get out some serious lint.
"You'll be amazed at how much it gets out," Brach swears. "And you can also use it to clean random hard-to-reach areas like under and behind the water heater, stove, fridge and more."
Fall Viewers’ Choice finalists
Maybelline Super Stay Matte Ink Liquid Lipstick
A red lip and fall weather just pair nicely together. While random gusts of wind or cups of pumpkin spice lattes can often ruin your perfect pout, this matte lipstick promises to stay put for up to 16 hours.
Affresh Coffee Maker Cleaner
If your morning cup of coffee doesn’t taste as fresh as it used to, your machine might be overdue for a cleanup. These tablets can be tossed into the water reservoir in order to descale and clean your machine by just running a few cycles, says the brand.
Shewin Shacket
Have you heard of the shacket? Consider this a shirt-jacket hybrid that is warmer than a shirt but more lightweight than a jacket. We love the contrasting fabrics on this style and appreciate that it comes in 10 different colors, to suit any fall wardrobe.
Lightbiz LED Stick-On Sconces
This renter-friendly lighting upgrade is the No.1 bestselling wall sconce on Amazon right now. Each light in the set of two is dimmable, can be controlled by a remote and rotated 360 degrees. Plus, the lights are removable, so you can detach them from the wall and use it as a flashlight, says the brand.
Rogaine 5% Minoxidil Foam
Struggling with hair loss or trying to thicken your tresses? Consider this foam treatment. The active ingredient, Minoxidil, is the generic form of Rogaine and provides results when used consistently, says the brand.
“It’s a tried-and-true solution to help combat hair loss,” Dr. Orit Markowitz, a leading dermatologist and the CEO and founder of OptiSkin, previously shared with Shop TODAY.
The Drop Francine Clog
The clog trend isn’t going anywhere! You can shop a cozy style with faux sherpa or opt for a sleeker style sans faux fur in either black or beige. Reviewers say they offer a “retro vibe” and can easily be paired with a dress or jeans.
More Shop TODAY fall bestsellers
E.l.f. Flawless Satin Finish Foundation
As we return to our routines and prepare for holiday photo ops, a fresh foundation is a must-have in your makeup bag. With over 40,000 ratings, this affordable option is the real deal. We especially love its impressive shade range, with almost 40 to choose from to match your skin tone.
L’Oréal Paris Elvive 8-Second Wonder Water
Fall brings the start of a season full of static, frizz and dry hair, but you can curb these seasonal side-effects with this at-home "wonder water" treatment. According to the brand, all it takes is eight seconds in the shower and your hair will be looking silkier, shinier and healthier than before.
Candle Warmer Lamp
Not only is this neat home decor item adorable as a lamp on a side table, desk or nightstand, but it can actually help extend the life of your favorite candles, since it doesn’t burn them down. Social media editor Kara Quill found this lamp candle warmer over a year ago, and says the candle she’s had in it since she first bought it is still basically full!
Zesica Knitted Cardigan Sweater
Cozy sweaters are the ultimate fall vibe. This open-front option is available in sizes up to XXL and a ton of colors and designs, including the statement print of the season: leopard.
Ugg Classic Ultra Mini Boot
This trendy style is a modern spin on the classic Ugg boot you know and love, with a sheepskin upper — which you can winterize with a shoe protection spray — and the brand's signature cozy, fluffy lining. Brach says the shorter ankle-height feels like a halfway point between a boot and a slipper, which is perfect for fall.
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How we chose
For our second-ever Shop TODAY Bestsellers: Viewers’ Choice poll, we curated 13 bestselling and editor-favorite products across four categories: beauty, fashion, home and tech. For our product picks, the Shop TODAY team chose must-haves for fall, including tried-and-true brands and new finds. Items selected also had to meet the following criteria: must be something we have used; meet a seasonal need and be under $100. From there, we reviewed everything based on efficacy of the product claims, size-inclusivity, stock and ease of use to come up with our 13 contenders.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
Meet the expert
- Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
